The Imtrex
Journal
Field notes on Turkish & Mediterranean CPG, from the warehouse up. Written for grocery buyers, category managers, and wholesale operators navigating this supply category.
Imtrex has imported Turkish personal care and Mediterranean food products since 1999. This journal shares what 25 years of warehouse-level experience looks like in practice.
Featured — Most Recent
The Turkish Soap Category in US Retail, 2026
The Turkish soap category in US grocery is growing faster than most buyers realize. Olive oil formulations, halal certification, and diaspora consumer bases are converging to move these SKUs beyond the ethnic aisle. What the shelf data shows — and what importers are hearing from regional buyers.
All Articles
6 articlesDalan: 186 Years of Turkish Soap-Making, Explained
The manufacturer's origin in 1838 Izmir, traditional production methods, and why a 186-year heritage narrative moves product on American shelves more than any promotional discount.
What Ethnic Grocery Buyers Want from Importers in 2026
Shorter lead times, narrower MOQ floors, and private label options — the three structural shifts mid-tier independent grocery buyers are asking importers to deliver this year.
Olive Oil Soap vs Synthetic Formulations: What Category Buyers Should Know
Ingredient differences, shelf-life considerations, and margin implications when you're deciding how much space to give natural olive oil soap versus synthetic bar soap in your personal care set.
From Izmir to Fair Lawn: The 4,800-Mile Supply Chain Behind Your Shelf
How a bar of Dalan soap moves from a Turkish manufacturer through US customs, into a Fair Lawn NJ warehouse, and onto a retailer's shelf — the actual steps, timelines, and who absorbs the risk at each stage.
Private Label from Turkish Manufacturers: A B2B Buyer's Field Guide
MOQ thresholds, design review timelines, FDA registration requirements, and what happens when your artwork doesn't clear Turkish customs review. A practical guide built from the questions buyers actually ask.