Deep Fresh

The alcoholic and non-alcoholic variants allow a retailer to stock one brand across two needs: on-the-go hand sanitation (alcohol) and household surface or sensitive-skin cleaning (pH-balanced). A single supplier relationship covers both shelf positions.

Most 75% alcohol wipes on the US market omit any skin-conditioning ingredient — the formulation is purely antiseptic. The inclusion of Provitamin B5 and Glycerin in Deep Fresh is a tangible product difference that a buyer can put on the shelf sign and that a shopper with sensitive hands will notice after repeated use.

The 12-count is an impulse or travel purchase — appropriate for checkout lanes and grab-and-go fixtures. The 56-count is a household stocking SKU — appropriate for center-of-aisle placement. Stocking both formats lets a store serve different shopping missions without a secondary brand relationship.

Deep Fresh is an established hygiene brand in Turkey's retail market, where sanitary wipes occupy a larger share of personal care spending than in comparable US markets. That shelf-proven formulation and packaging comes into the US wholesale channel through Imtrex with no adaptation required.