The Turkish Soap That Built a Global Category
Dalan's 186-year arc from Istanbul's Grand Bazaar to US grocery shelves is the definitive case study in Mediterranean personal care exports — and why exclusivity matters.
Fair Lawn, NJ Est. 1999 Exclusive US Importer
For 25 years, American shelves have carried Turkey's most trusted manufacturers. Imtrex is why.
Personal care and pantry staples. Eight exclusive brands. One supplier relationship.
Operational Since 1999
25 Years as the US Gateway for Turkish & Mediterranean CPG
Since Bill Clinton's first term, Imtrex has been placing Turkish and Mediterranean products on American grocery shelves. The manufacturers have changed. The exclusive relationships haven't.
25+
Years of exclusive US import operations
8
Exclusive manufacturer partnerships
80+
SKUs across personal care and food
All 50
US states shipping reach
The Structural Advantage
One supplier. Two aisles. A combination no competitor offers.
Every other US importer of Turkish or Mediterranean products serves the food aisle or the personal care aisle. Not both. Imtrex has carried Dalan soap and Yudum olive oil under the same roof since the beginning — because your customers live in both aisles.
Personal Care
Turkish Personal Care & Household
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Since 1838DalanBar soap, liquid soap, olive oil care — since 1838
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d'OlivePremium Mediterranean olive oil personal care
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BabyishBaby wipes and infant care products
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Deep FreshAntibacterial wet wipes and hygiene
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Clean SmartDishwashing liquid and kitchen care
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Only · Home Shine · RoxyHousehold essentials: toilet paper, wipes, laundry
Food Products
See our full catalog
Mediterranean Food Staples
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No. 1 in TurkeyYudumTurkey's #1 olive oil brand — now at US wholesale
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RosoliniPremium Italian-origin pasta for retail and foodservice
The only US importer serving both aisles.
A single supplier account covers your Turkish personal care shelf and your Mediterranean grocery shelf. No other US importer can make this offer.
Brand Portfolio
Eight Brands. Exclusive US Import Agreements.
Dalan
Dalan
Exclusive US Importer · Since 1838
d'Olive
d'Olive
Exclusive US Importer
Babyish
Babyish
Exclusive US Importer
Deep Fresh
Deep Fresh
Exclusive US Importer
Yudum
Yudum
Exclusive US Importer
Rosolini
Rosolini
Exclusive US Importer
Clean Smart
Clean Smart
Exclusive US Importer
Roxy
Roxy
Exclusive US Importer
Who We Serve
We serve the full channel, from warehouse to shelf.
Wholesale Distributors
You move volume across multiple states. We provide consistent inventory, known brands, and the exclusive US import relationships that give your retail customers a product they can't find through other distributors.
Wholesale programRegional Grocery Chains
Looking to expand your Mediterranean and Turkish product offering? We provide the brand continuity, MOQ flexibility, and East Coast logistics that regional chains need to test and scale new CPG categories.
Become a customerEthnic Specialty Retailers
Your customers ask for Dalan by name. We are the only US source. As the exclusive importer, we guarantee product availability, authentic origin documentation, and the SKU depth your Turkish-American customers expect.
Browse brandsPrivate Label & Institutional
Imtrex has manufacturer access that makes private label viable for qualified buyers. Hotels, institutional facilities, and large-format retailers sourcing Turkish-origin personal care should inquire directly.
Private label inquiry
80+
SKUs available
8
Exclusive brands
2
Categories: personal care + pantry
1–3
Day ship times, East Coast
1999
Year established
Featured Brand
Exclusive US Importer of Dalan — A 186-year tradition, now on American shelves.
Dalan has been making soap in Turkey since 1838 — before the Civil War, before the lightbulb, before the word "brand" existed as a marketing concept. Imtrex has been their exclusive US importer since 1999. That means your store can carry Dalan. No other US supplier can make that offer.
40+
Countries
186
Years of craft
Exclusive
US import rights
Trust & Verification
Real operations. Verified relationships. 25 years of receipts.
"When we started stocking Turkish personal care in 2011, we needed a supplier that understood both the product and our customers. Imtrex has delivered consistently for 14 years — and Dalan is now one of our top-5 personal care SKUs."
R. Kaplan
Grocery Buyer, Regional Chain — NJ
"The manufacturers have changed. The exclusive relationships haven't."
IMTREX INC. · FAIR LAWN, NJ · EST. 1999
From the Journal
Insight for the wholesale buyer.
Why Mediterranean Olive Oil Is the Last Shelf Margin Lever
While commodity olive oil margins compressed, Turkish-origin premium olive oil held — here's how US grocery buyers are using Yudum to recapture category profitability.
What Ethnic Grocery Buyers Need from Importers in 2026
The NJ/NY ethnic grocery market is the most competitive Mediterranean product channel in the US. Here's what importers who win their business consistently do differently.
Start a Wholesale Relationship
Ready to carry Turkish and Mediterranean CPG in your store?
Request a wholesale catalog or start a new account — our Fair Lawn, NJ team responds within one business day.
Warehouse Photography Coming Soon
17-09 Zink Pl Unit #3, Fair Lawn, NJ 07410
Operations
Warehouse-to-shelf logistics from Fair Lawn, NJ.
Our FDA-registered warehouse in Fair Lawn, NJ sits 30 minutes from the highest concentration of ethnic grocery buyers in the US — giving East Coast buyers consistent 1–3 day delivery on every order.
- 1–3 day ship times on East Coast orders
- Same-day order processing on all in-stock SKUs
- Consistent inventory levels across all 8 brands
- FDA-registered food facility — all certifications maintained