Only toilet paper — 12 rolls, 2-ply, 200 sheets, exclusive US import by Imtrex Inc.

The Only Story

A 2-ply household essential with a straightforward specification — 12 rolls, 200 sheets each.

Only is a Turkish household paper brand producing toilet paper in a single, clearly specified format: 12-roll packs, 2-ply construction, 200 sheets per roll. The specification is transparent and consistent — what a buyer orders is what their customer receives, without premium-tier marketing claims that require constant explanation.

Toilet paper is among the highest-velocity consumable categories in any grocery store. Only gives a retailer a Turkish-origin household staple to round out an Imtrex order that already includes personal care, cleaning, and baby products — keeping the full home essentials basket in a single wholesale account. Imtrex carries Only through its exclusive US import relationship with the manufacturer.

12
Rolls per pack
200
Sheets per roll
2-ply
Construction

Product Specification

Only SKU available through Imtrex

Case quantities and wholesale pricing available in the Imtrex catalog.

Product Specification Notes
Only Toilet Paper
Household pack
12 rolls/pack · 2-ply · 200 sheets/roll
Case count and wholesale pricing per Imtrex catalog; consistent sheet count per roll

Case pack quantities and wholesale pricing available in the Imtrex catalog. Request the catalog →

Why Only

What Only adds to the Imtrex household staples portfolio

Transparent specification — 12 rolls, 2-ply, 200 sheets — no qualification required

The Only specification is stated clearly on the pack. A buyer knows exactly what they are ordering; a shopper knows exactly what they are getting. There are no claims requiring substantiation, no premium positioning that creates expectation gaps, and no ambiguous sheet count that erodes trust on repeat purchase.

Completes the household basket alongside Clean Smart and Home Shine

A retailer who carries Clean Smart dishwashing liquid, Home Shine cleaning wipes, and Only toilet paper has a household essentials section sourced entirely through Imtrex. That cross-category consolidation reduces the number of vendor relationships a buyer needs to maintain.

Toilet paper is among the highest-velocity repeat-purchase categories in grocery

Households replace toilet paper every 2–4 weeks regardless of economic conditions. As a nearly inelastic consumable, it provides a reliable reorder anchor. Once Only is in a retailer's assortment and a shopper adopts it, the replenishment cycle is predictable and consistent.

Carry Only in Your Store

Ready to add a reliable household staple to your Imtrex wholesale order?

Request wholesale pricing and case pack quantities for Only — response within one business day.

Carry Only in your store