Exclusive US Importer

Babyish

Turkish baby wet wipes — Vitamin E and Aloe Vera formulation

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Babyish baby wet wipes — Vitamin E and Aloe Vera formulation, pediatrician-grade, exclusive US import by Imtrex Inc.

The Babyish Story

Turkish baby care formulated with Vitamin E and Aloe Vera — three variants for the US baby aisle.

Babyish is a Turkish baby care brand producing wet wipes engineered for infant skin. The formulation pairs Vitamin E for skin conditioning with Aloe Vera for soothing moisture — a combination commonly recommended by pediatric dermatologists for newborn-safe cleansing.

The line ships in three color-coded variants — Blue, Pink, and Purple — allowing retailers to merchandise by intended use without additional signage. Each standard pack contains 80 wipes; the Wonder Canister format doubles that at 160 wipes for households who buy in bulk. Cases ship in 24-unit increments for the standard packs and 12-unit for the canister.

80
Wipes per standard pack
24
Packs per case
Turkey
Country of origin

Product Range

Babyish SKUs available through Imtrex

MOQs, case pack quantities, and wholesale pricing in the Imtrex catalog.

Product Format Notes
Baby Wet Wipes — Blue
Standard variant
80 wipes/pack · 24 packs/case
Vitamin E + Aloe Vera; fragrance-mild; newborn-safe formulation
Baby Wet Wipes — Pink
Standard variant
80 wipes/pack · 24 packs/case
Same base formulation as Blue; distinct shelf identification
Baby Wet Wipes — Purple
Standard variant
80 wipes/pack · 24 packs/case
Color-differentiated for category navigation on shelf
Wonder Canister Wipes
Bulk format
160 wipes/canister · 12 canisters/case
Refillable canister design; higher wipe count for household buyers

Full SKU list with UPC codes and wholesale pricing available in the Imtrex catalog. Request the catalog →

Why Babyish

What makes Babyish a practical SKU for the baby care aisle

Three variants support category merchandising without extra fixtures

The Blue / Pink / Purple color system lets a retailer organize Babyish by age range or skin sensitivity without additional shelf labeling. The visual differentiation does the navigation work, reducing SKU confusion for shoppers.

Wonder Canister serves bulk-buying households and ethnic grocery shoppers

The 160-wipe canister format performs well in Turkish-American, Arab-American, and South Asian grocery stores where household-size buying is more common. The canister format also reduces packaging waste per wipe, which resonates with natural-conscious shoppers.

Vitamin E and Aloe Vera formulation addresses the clean-label baby care demand

Parents in the NJ/NY metropolitan area increasingly read ingredient lists on baby wipes. A formulation anchored on two recognizable, widely-trusted actives — Vitamin E and Aloe Vera — passes that shelf inspection better than a product with a long list of unfamiliar preservatives.

Consistent case counts simplify re-ordering and inventory planning

Standard packs ship 24 units per case; the canister ships 12 per case. These are round numbers that fit standard wholesale shelf stocking cycles and make reorder calculations straightforward for a store manager or buyer without a specialized inventory system.

Carry Babyish in Your Store

Ready to stock Turkish baby wipes your customers will reach for by habit?

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Carry Babyish in your store